![]() ![]() When you were just getting up every morning and attending Zoom meetings, the amount of clothes in your closet really didn't matter too much.The blouse (Collective Concepts, small) and jacket (Tart, small) seen here are both from Stitch Fix boxes I've received! The cowl was hand-knit by a friend. But I think the company is doing just about everything in their control to become more relevant as people head back to buying clothes again. Really, the consumer is going to answer that question for us. Are they finally turning the corner and is buying clothes online going to stick even as we start reopening? That was a nice contrast early in pandemic, the results have been wondering, why aren't you doing better than you are, because this should be your sweet spot with stores closed. It seems like emerging from the pandemic is not hurting them, which is what concern we have over some of these companies. Related to that, they had a great quarter last quarter, which was really good. One concern I have over it, though, is it turning Stitch Fix into more or just a regular online clothing retailer versus that fun get a surprise box that they were before. ![]() Toby Bordelon: Brian, Freestyle does look interesting and I think it addresses some concerns people have had about the business in the past. The new CEO is in place, in early positive results from these experiments, Stitch Fix could continue its disruptive way, disrupting the way customers buy clothes. I love how the company is innovating and trying different approaches to grow its business. Nearly, 30% of its women's customer base has already shopped on Freestyle, so it's gaining popularity really quickly. Investors may be wondering, is this going to cannibalize sales from fixes? Well, it seems the opposite is happening and this complements the fixes already. So they've just started this experiment with product listing ads, which will open up a new acquisition channel that was unavailable before. It also has branded shops where customers can find their favorite brands and gives the company a way to advertise directly to customers.Īll righty. Management explained on the early earnings call that Freestyle allows customers to shop even directly for the brands that they love with the benefit of Stitch Fix algorithms. Again, the early results of all of these look really good.īut now, they've launched something called Stitch Fix Freestyle that allows any customer, even a brand-new one, to shop directly from the site, from a curated selection of clothes picked just for them. The shop-by category allows you to browse recommendations for specific occasions. This is all built on this algorithm to show their clients specific pieces that they would like or maybe they go with things they've already purchased. They're picking accessories along with things that you've purchased already. Complete your looks, which is a way to add. ![]() Now, there's more ways to use this recommendation engine that they've built over the last decade to buy clothes from this online retailer.Īlready, the company had a direct buy service, which includes trending for you, things that maybe other people are buying that would go well in your wardrobe. I was pretty impressed with the most recent quarter, and I feel like they've announced their biggest change to the way their model works in the history of the company. *Stock Advisor returns as of September 17, 2021īrian Withers: Stitch Fix. and Stitch Fix wasn't one of them! That's right - they think these 10 stocks are even better buys. They just revealed what they believe are the ten best stocks for investors to buy right now. ![]() After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* When our award-winning analyst team has a stock tip, it can pay to listen. ![]()
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